Conexión Sónica is the brand through which we carry out collaborative actions to develop communication channels and strategies to link audiences at a regional level.

It began as a virtual festival of the Conexiones Culturales de Latinoamérica network, which sought to be a space for the dissemination of Latin American music promoted by the network’s partners in the region.

During one week, concerts or docu-concerts were transmitted in a coordinated manner through the social networks of the network and partners, one per day, which are freely accessible and remain as a memory on the platforms for their continuous availability.

In the first edition, the participants presented docu-concerts, a format in which, in addition to presenting their music, the performers explain the origins of the instruments and the social contexts in which these musics are developed.

In the second edition, artists, venues and festivals participated, where the format was diversified, where in addition to presenting docu-concerts, excerpts of concerts, memories of festivals or activities of their scenic spaces were shared.